In this short clip, AI SEO creator Joshua Albanese explains a shift most business owners haven’t considered yet: AI assistants now carry memory and history, which means they can weigh a searcher’s personal preferences — not just proximity or keywords — when deciding which local business to recommend. He walks through a simple chiropractor example to show how that plays out in practice.

Read the full guide: Answer Engine Optimization for Local Businesses: How AI Decides Who to Recommend →

Video Transcript

So algorithms are mathematical equations. The AI is deterministic — it’s slightly different. For anybody that may not know what’s going on: you’re putting throughput in, and it’s able to guess and assume what that person wants. And we’re adding another variable that most people don’t even understand — most business owners literally have never even thought of.

And I’ve been talking about this for years now, which is: we’re not just dealing with — let’s say it’s a chiropractor business, and you used to just type in ‘chiropractor near me’ as a customer, and then you’d find the chiropractor. With an LLM, it’s got memory and it’s got history now.

So if it knows through history that I don’t like cold environments — that I personally enjoy warm environments — and it knows that because of what I’ve mentioned, and where I like to go shopping, or where I like to go on vacations, it will scour that and it will determine not only the best chiropractor near me, but the best chiropractor that lists that they have a comfortable environment in their office.

So you get that distinction that’s completely being missed in this entire world, which is: there’s little optimizations and conversations that need to be had by a business owner to take into account the memory, which adds a massive variability inside of it. And that’s where most people are just going after the main things and missing this entire side to this movement — which is really personalization, customization.

And you can own that on your website. So your website is your one tool that you own fully, and most people at most maybe use 10% of the possibilities of their website. Every time I see a website I’m just like, this is 10% of what it could possibly be. We have so much room to grow in there.

Read the full guide: Answer Engine Optimization for Local Businesses: How AI Decides Who to Recommend →