Free resources to get you ranking. Practical guidance to keep you visible.
SEO Insights That Get Local Businesses Found
Practical strategies, real results, and ethical tactics to improve your search visibility. No hype, no shortcuts just clear guidance from The Search Sherpa.
September 4, 2026
Watch AI SEO creator Joshua Albanese explain why most business owners already hold thousands of potential customers in unused spreadsheets, and what changed
September 4, 2026
Your booking software holds consultations that never converted and patients who came once and left. Here is how to read those records safely,
August 28, 2026
Which sources ChatGPT and Google AI Overviews pull from when a patient asks for a med spa, how to test it, and what
August 28, 2026
What AI search optimization costs a med spa, what the line item includes, and how many AI-referred patients it takes to pay for
August 22, 2026
High achievers often feel most behind right after a win. This is the achievement anxiety paradox: why success stops satisfying, and how to
August 17, 2026
What pest control SEO costs in 2026, what a 90-day plan includes, and the contract math: cost per lead versus what a recurring
August 15, 2026
What chiropractor SEO costs in 2026, what a 90-day plan includes, and the honest patient math: cost per lead versus what a new
August 7, 2026
What is actually inside a small business SEO package at each tier, what changes as you move up, and how to tell a
August 7, 2026
What dental SEO costs in 2026, what a 90-day plan includes, and the honest math on what a new patient is worth to