Free resources to get you ranking. Practical guidance to keep you visible.
SEO Insights That Get Local Businesses Found
Practical strategies, real results, and ethical tactics to improve your search visibility. No hype, no shortcuts just clear guidance from The Search Sherpa.
- December 24, 2025
How to Prevent Google Maps From Changing Your Destination: A Guide to Linking Your Business Correctly
How to Prevent Google Maps From Changing Your Destination: A Guide to Linking Your Business Correctly Have you ever pasted a Google Maps link into your browser—only to see it rerouted or… 
December 23, 2025Why Your AI Assistant Might Be Lying to You (And How to Fix It)
Making AI Business Decisions: How to Get Honest Feedback (Not Validation) You’ve probably noticed something odd when making AI business decisions. You ask for feedback on your marketing copy, and everything sounds…
December 21, 2025The 10-Minute “AI Day OS”: How I Use ChatGPT as a Virtual Assistant to Plan, Re-plan, and Finish More Work
TL;DR ChatGPT virtual assistant workflows are the backbone of my AI Day OS—a lightweight system with four short interactions (AM plan, mid-day replan, meeting capture, PM review). A lightweight system I call…
November 28, 2025Stop Guessing What Your Customers Want: How I Use AI to Decode Real Customer Language
I’ll be honest with you, after years of doing SEO for medical spas, law firms, and home service businesses in the Chicago suburbs, I’ve seen the same mistake over and over again.…
November 16, 2025The Hidden Economics of Med Spas and How Search Visibility Decides Who Survives
If you own a medical spa, you already know this industry looks very different from the outside. People see your Botox appointments stacked back to back, the buzz around lip filler and…
November 15, 2025Why Smart Businesses Are Turning to AI Chatbots And Why Yours Might Need One Too
I spend a lot of time talking to business owners who feel stuck between wanting to grow and feeling stretched thin. They have websites, social pages, Google listings, and ads running, but…
October 11, 2025How I Use ChatGPT to Rank for Medical Spa Website Design Focused on AI Search Strategies | The Search Sherpa
How I Use ChatGPT to Rank for Medical Spa Website Design Focused on AI Search Strategies I’ve tested hundreds of ways to earn visibility for myself and my clients, and I keep…
August 20, 20257 Hidden Dangers of Chinese Text Message Scams (And How to Stay Safe in 2025)
The Hidden Dangers of Chinese SMS Scams: 7 Ways They Target Your Security in 2025 Chinese text message scams have surged dramatically in recent months, targeting users worldwide with increasingly sophisticated techniques.…
Recent Posts
Why Your AI Assistant Might Be Lying to You (And How to Fix It)
The 10-Minute “AI Day OS”: How I Use ChatGPT as a Virtual Assistant to Plan, Re-plan, and Finish More Work
Stop Guessing What Your Customers Want: How I Use AI to Decode Real Customer Language