Free resources to get you ranking. Practical guidance to keep you visible.
SEO Insights That Get Local Businesses Found
Practical strategies, real results, and ethical tactics to improve your search visibility. No hype, no shortcuts just clear guidance from The Search Sherpa.
September 16, 2026
A practical WordPress heading guide for local businesses using Rank Math. Learn the H1 rule, the three titles people mix up, and download
September 4, 2026
Watch AI SEO creator Joshua Albanese explain why most business owners already hold thousands of potential customers in unused spreadsheets, and what changed
September 4, 2026
Your booking software holds consultations that never converted and patients who came once and left. Here is how to read those records safely,
August 28, 2026
Which sources ChatGPT and Google AI Overviews pull from when a patient asks for a med spa, how to test it, and what
August 28, 2026
What AI search optimization costs a med spa, what the line item includes, and how many AI-referred patients it takes to pay for
July 25, 2026
What AI search optimization costs for a local business, what a 90-day scope includes, and how to actually measure AI search results. No
July 16, 2026
Watch AI SEO creator Joshua Albanese explain how ChatGPT and other LLMs use memory and personalization to decide which local business to recommend
July 16, 2026
Answer engine optimization for local businesses, explained: how AI memory, reviews, and website depth shape who ChatGPT and Google recommend to customers.
July 4, 2026
Which AI search tools actually help a local business get found in ChatGPT, Perplexity, and Google AI Overviews, which ones waste your time,
June 23, 2026
We compared Doppler, 1Password, and LastPass for multi-user Claude Code, Grok CLI, and AI agent workflows. Here’s the secrets manager we’d actually use,