Free resources to get you ranking. Practical guidance to keep you visible.
SEO Insights That Get Local Businesses Found
Practical strategies, real results, and ethical tactics to improve your search visibility. No hype, no shortcuts just clear guidance from The Search Sherpa.
October 8, 2026
Local SEO for law firms: Google Business Profile rules, practice-area and town pages, reviews, the Illinois ethics limits, and how to judge the
October 8, 2026
Technical SEO services fix what stops Google from crawling, rendering, and indexing your site. What is included, who it fits, how it runs,
October 8, 2026
Electrician SEO builds the service pages and Google Business Profile work behind emergency, upgrade and commercial jobs. What it includes and costs.
October 8, 2026
HVAC SEO gets a heating and cooling company found in Google Search and Maps. What the work includes, who it fits, how it
October 5, 2026
SEO for moving companies in 2026: your Google Business Profile, service pages, honest reviews, the USDOT ad rule for interstate movers, and what
October 5, 2026
Google lets owners report a review, not delete it. It removes policy violations, and unlawful content by legal request. How to flag, appeal,
October 3, 2026
Local SEO for a single-location home services company in Joliet: $1,000 to $2,500 a month. Competitive or multi-town work costs more.
October 2, 2026
Write honest local title tags and meta descriptions yourself, with Google’s own rules, fictional examples, and a free Claude skill. Or ask The
October 1, 2026
A local SEO agency near you in the southwest suburbs: $1,000 to $3,000 a month, based in Mokena.
October 1, 2026
12 med spa marketing ideas in priority order, lowest effort and cost first, with the Google Ads, review, photo, and texting rules that