Free resources to get you ranking. Practical guidance to keep you visible.
SEO Insights That Get Local Businesses Found
Practical strategies, real results, and ethical tactics to improve your search visibility. No hype, no shortcuts just clear guidance from The Search Sherpa.
November 4, 2026
Compare cleaning company SEO for recurring residential bookings and commercial bids. See page priorities, proposal scope, and lead measures.
October 24, 2026
Diagnose why Claude Code changes disappear, preserve your work, and coordinate coding sessions with clear ownership, separate checkouts, and a reviewed handoff.
October 24, 2026
Alyssa changes a headline. Five forgotten Claude Code sessions have other plans. Watch Ghost in the Shells, an animated comedy about conflicting AI
October 15, 2026
SEO for property management in 2026: reach rental owners with a Google Business Profile, area pages, Fair Housing-safe copy, honest reviews, and cost.
October 15, 2026
SEO for insurance agencies in 2026: Google Business Profile setup, line and town pages, honest reviews, ad-rule checks, and what local SEO costs.
October 12, 2026
A YouTube demo shows only part of a provider’s work. Learn what to verify about AI review, access, backups, testing, ownership, and support
October 12, 2026
Watch a 129-second AI Dialogue about coding permissions, approval fatigue, and the risk of giving an AI agent control you cannot evaluate.
October 8, 2026
How to choose an SEO consultant in Chicago: consultant, agency, or freelancer, a decision tree, a vetting checklist, red flags, and rates in
October 8, 2026
On-page SEO services improve the pages you already have: titles, headings, copy, links, alt text, and schema. What is included, how it runs,
October 8, 2026
Landscaping SEO builds the pages and Google Business Profile work behind lawn care contracts and design-build projects. What it includes and costs.